Denmark’s Ambassador to Japan, Franz-Michael S. Mellbin, breaks away from the peloton to promote COP15 and Danish cycling culture in Japan. He will be joined by thousands of Japanese people. The Tour starts in Tokyo on May 23rd and will end in Copenhagen on June 14th.
The last stage in Japan will finish in Kyoto, which gives name to the current climate protocol that hopefully will be replaced with a Copenhagen Protocol, hence the Tour’s tagline: From Kyoto to Copenhagen.
“The message to the Japanese people is that all of us can actively contribute to the environment and combating climate change”, says Ambassador Mellbin. Among the thousands of participants expected to join the ambassador are several well-known politician and other celebrities. Together they will send a message to the world leaders gathering in Copenhagen during the UN Climate Conference, COP15.

The Tour starts in Tokyo and ends up in Kyoto. In between 7 cities scattered throughout Japan will host stages. From Kyoto the Ambassador will carry a message from the participants to Copenhagen, where the final stage will take place on June 14th. June 14th is also “Great Cycling Day”. The stage in Copenhagen is organized jointly with The Danish Cycling Federation.
The Dreams on Wheels exhibit, which is a tool for promoting urban sustainability, is playing an active part in the tour. The exhibit presents urban scenes from Danish cities, including the Danish capital Copenhagen. The exhibit, which is curated by Etikstudio for the Ministry of Foreign Affairs of Denmark, is displayed in both Tokyo and Kyoto.
“Japanese people are very interested in the climate debate and much is said and written about it, but Japan lacks the grass root tradition we have in Denmark”, the Ambassador says. With the COP15 Cycling Tour, we take the lead and offer all Japanese people a concrete chance to act according to their beliefs, and show support for the environment.
At the goal area an expected crowd of 30.000 people will have the opportunity to learn about the Danish approach to the climate issue, and how Danish companies approach it. There will also be press activities targeted at maximizing exposure in Japanese media.
For more information, please have a look at the homepage COP15 Japan.
Press release from Embassy of Denmark, Japan of the 30 April 2009
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